The producer of the Mad Music Asylum intends to create a regular loyal base of listeners by aggressively promoting the show through social media and through interaction with indie bands throughout the world.
Stations carrying the show will benefit from this promotion and the goal is to translate this to higher ratings and increased ad dollars in local markets.
The ultimate goal of the producer is to lure independent businesses back to radio with high quality programming and a sustained marketing effort
The hope is that these efforts will translate to greater listenership, higher ratings, and increased ad sales.
The Mad Music Asylum is a quality program that makes good fiscal sense.